MetroPCS rebranded as ‘Metro by T-Mobile’

25 Sep 2018

T-Mobile US has announced that its MetroPCS subsidiary will be rebranded as ‘Metro by T-Mobile’ from next month, in a move designed to highlight the connection between the two companies, and the superior network coverage offered by the wireless giant. In announcing the change, T-Mobile CEO John Legere noted that MetroPCS has doubled its user base since being acquired in May 2013 (see below), suggesting it now has around 18 million users, compared to 8.995 million in March 2013. Legere commented: ‘All the wireless customers – and there’s lots of them – who think pre-paid is synonymous with limited coverage, cheap flip-phones or bad credit. Those days are gone at Metro by T-Mobile.’ To sweeten the deal T-Mobile is including access to Amazon Prime and Google One with its premium flat-rate plans.

According to TeleGeography’s GlobalComms Database, MetroPCS was re-launched in June 2013, following the closing of its USD1.5 billion takeover by T-Mobile the previous month. In June 2015 T-Mobile deactivated the legacy MetroPCS CDMA network, meaning that after that date connectivity has been offered exclusively over T-Mobile’s nationwide 2G, 3G and 4G networks. MetroPCS coverage was previously restricted to 15 major metropolitan areas; T-Mobile’s networks now cover 99% of the population, or 323 million people.

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