WOM eyeing 25% market share by 2023

16 Feb 2018

Chilean cellco WOM plans to invest around USD350 million over the next two years, having spent nearly USD600 million since mid-2015, CMO Sebastian Precht said in an interview with Pulso. The official explained that the funds would be directed primarily towards network expansion and improvement works, as well as opening new retail outlets. The operator is looking to continue its current rate of subscriber growth, and is targeting adding one million new users in 2018, although Mr Precht acknowledged that achieving that goal will be harder than in previous years as competition has intensified since its ‘launch’ in mid-2015: according to TeleGeography’s GlobalComms Database, the cellco was rebranded from Nextel Chile to WOM in July 2015, as part of a major strategic and operational overhaul following an ownership change in January that year. By maintaining its current momentum, WOM aims to achieve a market share of 25% within the next three to five years, more than doubling its current share of approximately 10.6% at end-December 2017.

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