BTC accuses newcomer of taking liberties with product name

4 Apr 2017

Bahamian incumbent and former cellular monopolist the Bahamas Telecommunications Company (BTC) has called for its new mobile rival to change the name of one of its product suites, as the service shares the name of BTC’s parent company. Tribune 242 writes that Aliv’s ‘Liberty Global’ offerings – which offer cheaper calls to certain countries – has prompted a backlash from BTC, which claims that using the name suggests that BTC’s controlling shareholder, Liberty Global, has endorsed BTC’s rival. In a public statement, Aliv revealed that BTC had demanded that the newcomer cease using the moniker as: ‘Aliv’s use of Liberty Global’s intellectual property is likely to confuse the public into believing that there is a connection or an endorsement constituting false representations.’

Aliv has refused to change the name, however, saying that BTC does not have ‘monopoly rights’ on the use of the words ‘liberty’ and ‘global’, and that consumers in the Bahamas are unlikely to be familiar with BTC’s parent company.

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