Digicel Fiji has launched the country’s first triple-play – broadband internet, pay-TV and family voice calling – packages as it looks to meet the challenge of rising competition in the market. Digicel Fiji CEO Darren McLean says the new ‘Home Bundle’ package comprises TV content from Sky Pacific, an Unwired (WiMAX) broadband package and a choice of one of four exclusive Free Calling SIMs. Priced at FJD79.95 (USD38.70), McLean claims the new Home Bundle offers end users ‘enormous value’ and generates ‘incredible savings for families’. The CEO commented: ‘This is an … opportunity for families to benefit from one simple low price for all their communications needs. From 25 channels on Sky Pacific to 58GB broadband packages for Unwired, through to free calling for all the family unlimited everyday on the Digicel network.’
In March this year Fiji’s communications minister, Aiyaz Sayed-Khaiyum, issued Digicel Fiji with a twelve-year pay-TV broadcasting licence, a spectrum licence and a ‘special licence’ to operate its recently acquired pay-TV provider Sky Pacific. The concession was issued with conditions, however. Under the terms of its permits, Digicel Fiji is barred from placing local advertisements and local content on Sky Pacific. Local content will only be allowed during natural disasters. Further, Sayed-Khaiyum said that Digicel will also be required to compensate customers if Sky Pacific goes off air for any period of time. Digicel Group’s Fijian arm completed the acquisition of Sky Pacific, a division of Fiji Television, for FJD5.75 million in September 2015. Digicel Fiji is a wholly owned subsidiary of the Irish-owned, Jamaica-based Digicel Group.