Bell Canada Enterprise’s (BCE’s) integration of its regional Bell Aliant division has continued with the announcement that Bell Aliant’s ‘FibreOP’ high speed fibre triple-play network services are being rebranded under Bell Canada’s preferred ‘Fibe’ banner. Dan McKeen, Bell’s senior VP, said of the move: ‘Aligning with Fibe will deliver even more content and exclusive features to our customers across all the Atlantic provinces.’ Features promised for the Maritime regions include an expanded range of 4K, HD and on-demand content, including additional sports programming such as NBA League Pass, and exclusive Fibe TV features such as Trending, which gives a snapshot of the five most popular shows being watched at any given time. When BCE delisted Bell Aliant in 2014 it committed to invest more than CAD2 billion (USD1.53 billion) over five years in new fibre and wireless networks and services across the Atlantic region. Overall, Bell plans to invest CAD1 billion in 2016 alone to bring Fibe to approximately three million homes and businesses in Atlantic Canada, Ontario and Quebec, up from approximately 2.2 million at the end of 2015.
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