Game, set and match: LTA gives thumbs up to Orange Group’s Cellcom purchase

15 Feb 2016

The board of commissioners of industry regulator the Liberia Telecommunications Authority (LTA) have approved the 100% takeover of domestic mobile network operator (MNO) Cellcom Liberia by French telco Orange Group. The buyout is being carried out via Orange Cote d’Ivoire, which agreed to acquire Cellcom Telecommunications’ Liberian subsidiary, pending regulatory approval. The board duly approved the deal on 10 February 2016, which it considers: ‘a positive move and a welcomed development for the telecommunications sector’.

TeleGeography notes that in a statement last month the French telco confirmed: ‘Orange will provide its marketing expertise and world-class technical capability to further strengthen the network operator, enhance services to consumers and contribute to the economic growth of Liberia. Cellcom’s founders and employees will remain involved in the business to ensure a smooth integration, support performance and continue long-standing relations with the Government of Liberia. This acquisition is part of the international development strategy of Orange, which aims to accelerate its growth by entering new emerging markets with high potential. This will enable Orange to strengthen its positions in Africa, which is a strategic priority for the Group.’

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