WOM reaches one million subscribers, plans USD200m investment

12 Feb 2016

Seven months after rebranding, Chilean cellco WOM has registered one million subscribers, up from a reported figure of 232,523 at June 2015. According to Diario Financiero, since its relaunch WOM (which provided services under the Nextel Chile banner until July 2015) has led mobile number portability figures, with the country’s Department of Telecommunications (Subsecretaria de Telecomunicaciones, Subtel) having revealed that the operator attracted 28,300 users to its network via mobile number portability in January, ahead of Virgin Mobile Chile (15,214), Claro Chile (13,520) and Mobile Falabella (753). In response to the achievement WOM reportedly plans to double its number of 4G base stations with a USD200 million investment, while also increasing its number of branches to 160.

TeleGeography’s GlobalComms Database notes that WOM launched operations over an iDEN network in December 2006 under the Nextel Chile name, which the cellco retained until July 2015 when – after changing hands several times – it relaunched under the WOM brand. WOM launched 4G technology in November 2015 utilising frequencies in the 1700MHz/2100MHz band and had a 3.1% share of the subscriber market at end-2015 behind rivals Movistar (38.8%), Entel (35.2%) and Claro (22.9%).

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