Virgin Media Ireland (formerly UPC Ireland) has increased its top broadband speeds from 240Mbps to 360Mbps, claiming to now offer the fastest data transfer rates in the country. In a press release the operator notes that its fibre-powered network is more than three times faster than those offered by its rivals, and is available to almost 750,000 homes across Ireland. Subscription to the new service is priced at EUR30 (USD32.5) per month for the first four months and includes free calls to landlines and mobiles in 22 countries, rising to EUR60 per month thereafter. Virgin Media’s Irish unit reports that data consumption via its network has grown by 300% over the past three years and by more than 1200% over the past six years.
According to TeleGeography’s GlobalComms Database, UPC parent company Liberty Global acquired Virgin Media UK in 2013. On 1 December 2014 Liberty Global implemented ‘organisational changes’ in the UK and Ireland, which saw the Irish management team start reporting directly to their UK counterparts; as of October 2015 UPC Ireland formally switched to the Virgin Media brand utilised by its UK sister company.