Bluesky’s the limit: new Cook Islands brand launched

23 Jul 2015

Today, Bluesky launched its full-service telecoms brand in the Cook Islands, following the group’s takeover of incumbent Telecom Cook Islands (TCI) in February. TCI’s mobile, fixed line and broadband services are henceforth rebranded as Bluesky. A press release stated that along with a new visual identity, the Cook Islands community will see ‘the introduction of new and exciting products and promotions that will allow residents to enjoy being connected anytime and anywhere, to each other and the wider world beyond.’ Specifically, Bluesky has begun trials to bring its IPTV-based Moana TV service to the Cook Islands, which will offer more than 20 TV channels over broadband connections.

Bluesky Communications was launched in American Samoa in 1999, and subsequently expanded its mobile services range into ISP and cable TV/IPTV operations, while since 2009 Bluesky Pacific Group has operated the only submarine fibre cable into American Samoa and Samoa from Hawaii. Expanding into Samoa in March 2011, Bluesky Group purchased 75% of SamoaTel. Bluesky subsequently expanded into the Cook Islands in February 2015 through purchasing 60% of Telecom Cook Islands from Spark New Zealand, reserving a portion of shares to allow local staff and Cook Islands investors to participate in the ownership. The Bluesky Pacific Group also includes Bluesky Holdings New Zealand, which earlier this week launched pre-paid mobile services based on a mobile virtual network operator (MVNO) model.

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