Mobile operator Vodafone Fiji has dipped its toe into the fixed broadband internet sector with the launch of a low-cost ADSL service. In a statement, Vodafone said that its new service will be ‘ideal for customers seeking high performance and consistent speeds on their internet connection in homes, which can be made available through existing landline cables’. Vodafone’s ADSL service provides peak speeds of up to 10Mbps/1Mbps (down/upload), with the firm’s general manager Rajnesh Prasad saying the operator plans to offer ‘attractive plans’ to entice new users.
According to TeleGeography’s GlobalComms Database, Vodafone Fiji – a wholly Fiji-owned subsidiary after UK-based mobile group Vodafone exited the venture in July 2014 – was Fiji’s sole cellular service provider until the arrival of Digicel Fiji in October 2008. The company began offering GSM-900 services in July 1994 and added GPRS capability in 2005; its network comprises more than 260 base transceiver stations (BTS), offering coverage to 95% of Fiji’s population, predominantly on the two largest islands of Viti Levu and Vanua Levu, but also extending to Koro Island, Vanubalavu, Wakaya, Ovalau, Kadavu, Naigani, Vomo and Malolo. Most of the cellco’s CAPEX investment in the past few years has been in its evolving third generation (3G) network, and in 2012/13 the firm completed the upgrade of its entire 2G system to 3G.