Vodafone Ghana has invested nearly USD700 million into its domestic operations to date, in an effort to meet both international standards and the requirements of its parent, Vodafone Group, according to reports from BizTech Africa, citing the cellco’s CEO Haris Broumidis. ‘We have expanded our [cell] sites from an initial 300 in 2009 to more than 2,000 across the country,’ Broumidis commented at a recent event held in Stanbic Heights, in the capital of Accra, adding: ‘These activities have contributed to improving our network … and also meeting the communication needs of new and existing Vodafone customers across the country.’ TeleGeography’s GlobalComms Database notes that the operator originally planned to spend USD700 million within five years of launching services in the country in April 2009 – although the target has now taken six years to meet. Vodafone Ghana also hoped to reach 25% of the mobile subscriber market share ‘in the medium term’; as at 31 December 2014 it claimed 23.5% of the pie, putting it behind biggest rival MTN which held 45.5% at the same date.
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