Etisalat Nigeria has expanded the range of services available on its existing EasyWallet mobile money application – available to all Etisalat SIM card users in Nigeria – via a tie-up with FirstBank’s Firstmonie mobile money service. Firstmonie enables users to access financial and other value added services (VAS) through their mobile phones, and gives additional options for Etisalat customers registered with EasyWallet, which the cellco describes as a secure and convenient mobile money platform, enabling financial transactions such as peer-to-peer transfers, bill payments and airtime top-ups via cellphone. A press release from the cellco adds that the mobile banking/payment initiatives support the small-to-medium enterprise (SME) segment of the economy by making financial transactions easier, safer, more efficient and innovative, helping SME clients to ‘enjoy benefits of cost reduction, inventory management, streamlining intermediaries, ensuring price transparency and competitiveness’. Alongside FirstBank, Etisalat’s EasyWallet has existing partnerships with other Nigerian banks and independent mobile money operators including GTBank, Stanbic IBTC Bank, Zenith Bank and Pagatech. FirstBank’s website notes that Firstmonie is also available on other major Nigerian mobile networks including MTN Nigeria and Globacom.
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