Following launches in Spain, Mexico and Peru, Spanish telecoms group Telefonica has launched its pre-paid sub-brand Tuenti Movil in Argentina, targeting the youth segment. The service uses Movistar’s network and provides unlimited access to WhatsApp and SMS on all of its plans. According to Spanish website CincoDias.com, Tuenti will replace Telefonica’s existing Quam brand, which targets a similar youth demographic. According to the report, Quam launched roughly a year ago, and has attracted around 40,000 users to date, but will be rejected in favour of Tuenti, which Telefonica views as a global brand capable of attracting one million subscribers across its international footprint by end-2015.
According to TeleGeography’s GlobalComms Database, Telefonica launched Tuenti in its domestic market in 2010, before extending the brand to Mexico in June 2014 and Peru in October 2014.