Tesco Mobile Hungary, a 50-50 joint venture of mobile network operator Vodafone Hungary and supermarket chain Tesco, sold 200,000 pre-paid SIM cards in its first two and a half years of operation. Telecompaper cites marketing director Laszlo Kiszely who told the Budapest Business Journal that around 80,000 customers bought handsets alongside their Tesco SIM cards; it was not confirmed how many active users were claimed by the virtual brand, although the official reckoned that Tesco Hungary had a 1.5% share of the country’s total pre-paid mobile customer market. The value of mobile credit top-ups on the Tesco SIMs sold to date reached HUF1.7 billion (USD7 million), Kizely added, while the brand is aimed at some 3.5 million regular Tesco shoppers in Hungary. TeleGeography’s GlobalComms Database says that Tesco Mobile launched its services over Vodafone Hungary’s nationwide network in March 2012 and signed up more than 70,000 customers in its first year of operations to end-March 2013.
Subscribe to CommsUpdate to get the day’s top telecom headlines delivered to your email.
Have feedback, corrections, or story ideas? Send them to email@example.com.
Browse Past Issues
Filter CommsUpdate by the following categories or use the search.
Visit our help page information on performing advanced searches, including how to restrict the results by country or company.
CommsUpdate is an outstanding advertising venue for companies seeking to reach:
- International carriers
- Wholesale service providers
- Equipment and software vendors
- Telecom investors