Bulgarian telecoms operator Cosmo Bulgaria (GloBul) has officially adopted the branding of its new owner, Norwegian telecoms group Telenor, while also revamping its subscription plans portfolio. The transformation process, which will run for several months, will also include the complete renovation of all 250 retail stores. The cellco’s new line of tariffs – ‘standard’, ‘rezerv start’ and ‘rezerv’ – range from BGN8.99 (USD5.77) to BGN99.99 and offer greater flexibility to subscribers; users are given a ‘reserve’ of 100 to 1,000 minutes and 200MB-10GB of data for the duration of their contract in case they go over their monthly allowance.
Telenor Bulgaria CEO Stein-Erik Vellan said at a press conference: ‘Telenor will be the first Bulgarian mobile operator to offer equality to all its customers – both new and current. This means that each of our clients will have equal and unhindered access to all our commercial offers and promotions, as well as the newest and most sought after models of mobile devices offered by Telenor, at the same price and under the same conditions.’
As previously reported by CommsUpdate, in April 2013 Telenor Group agreed to acquire GloBul from Greece-based Hellenic Telecommunications Organisation (OTE), which is itself 40%-owned by Germany’s Deutsche Telekom (DT) for EUR717 million (USD938.7 million). The deal was concluded on 31 July 2013, after attaining merger control approval from the European Commission (EC), the executive body of the European Union (EU). Mr Vellan announced in October 2013 that the Bulgarian unit would be rebranded to Telenor after an infrastructure upgrade was completed in 2014, and in July the cellco took the next step in its rebranding initiative by merging its operations with integrated telecom retailer Germanos.
In addition, the operator has completed around 40% of its network transformation project, which is scheduled to be finalised in 1H15. Telenor Bulgaria selected China-based Huawei Technologies in March 2014 to transform its 2G and 3G networks while also replacing and improving the telco’s access, core and backbone transport networks.