Danish cellco Hi3G has announced that its initiative ‘3LikeHome’, which allows users travelling to Sweden, England, Ireland, Austria, Italy and Hong Kong to make voice calls, use the web and send text messages at the same price as in Denmark, will be extended to four additional destinations in the European Union (EU). According to a press release, from 22 September Hi3G dropped the roaming charges for users on any network in France, Norway, Switzerland and Germany. The cellco has revealed that since the initiative was introduced in March 2014, data consumption in some of the participating countries has increased by 5,000%.
Hi3G Denmark’s CEO Morten Christiansen commented: ‘We have chosen to take the lead and eliminate the high roaming charges because we can see that customers have a need to be online abroad here and now. There is a heavy financial investment for us, which requires close cooperation with operators in other countries. But we are convinced that it is on this track that the battle for customers could be won. And so far, everything indicates that customers both recognise and reward us for the initiative.’