Swisscom cements PubliGroupe takeover

29 Aug 2014

Swisscom, Switzerland’s largest telco and fixed line incumbent, has announced that its bid to acquire marketing and media group PubliGroupe through a public takeover bid has been successful. Swisscom increased its holding in the company to 98.37% through the offer and the Competition Commission has approved the takeover, which will take place on 5 September. Having purchased more than 98% of the shares in PubliGroupe, Swisscom has requested that the remaining shares be cancelled to give the telco full control of the company: the remaining minority shareholders will receive CHF214 (USD234) per share in compensation. The total acquisition price was given as around CHF475 million.

Swisscom announced its plan to take over PubliGroupe in May this year with the intention of taking full control of the joint venture between the two companies, strategic directories business Local Group – including Swisscom Directories Ltd, LTV Yellow Pages and Meanwhile, the operator intends to sell off PubliGroupe’s media holdings, including its shares in SNP Societe Neuchateloise de Presse (29%), Sudostschweiz Presse und Print (20%) and well as Rhone-Media (18%).



Subscribe to CommsUpdate to get the day’s top telecom headlines delivered to your email.

Subscribe to CommsUpdate


Have feedback, corrections, or story ideas? Send them to

Browse Past Issues


Filter CommsUpdate by the following categories or use the search.


Visit our help page information on performing advanced searches, including how to restrict the results by country or company.


CommsUpdate is an outstanding advertising venue for companies seeking to reach:

  • International carriers
  • Wholesale service providers
  • Equipment and software vendors
  • Telecom investors
  • Regulators

Learn more about advertising on CommsUpdate.