Subscriber gains help push up P4 sales in second quarter

21 Aug 2014

The Polish cellular operator P4, which trades under the ‘Play’ banner, has reported a 13.5% year-on-year rise in operating revenues for the three months to 30 June 2014 to PLN1.06 billion (USD335 million). Adjusted EBITDA in the second quarter was up 39.7% at PLN269 million. P4 claimed 11.28 million customers at the end of June, up from 9.83 million twelve months earlier, with the share of contract subscribers rising from 44.4% to 45.6% over the same period. It claims leadership in the number of new users transferring under the country’s mobile number portability (MNP) system, reporting more than half of all MNP transfers for the 21st quarter in succession. P4 says it is continuing with the expansion of its 4G Long Term Evolution (LTE) infrastructure, with its networks covering 45% of the population at the end of June 2014, rising to 54% by end-July. According to TeleGeography’s GlobalComms Database, P4 stands in fourth place in Poland’s mobile market, behind T-Mobile, Orange and Polkomtel, though it is the only one of the four major players to be posting consistent subscriber growth.

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