UK-based mobile virtual network operator (MVNO) Lycamobile Group is set to launch in Mexico before the end of the year, two people with knowledge of the matter have told Reuters. The reseller has already obtained a licence to operate in Mexico, the sources confirmed, adding that Lycamobile intends to piggyback on Movistar’s cellular network. Lycamobile plans to focus on the lucrative cross-border market between Mexico and the United States.
According to TeleGeography’s GlobalComms Database, Movistar currently acts as the host network for three MVNOs: altco Maxcom, cableco Megacable and Virgin Mobile Mexico, which launched in June 2014, around two years behind schedule. Virgin is reputed to have signed up 100,000 users within its first month of operation; going forward, it aims to notch up one million customers within its first year. By way of comparison, Maxcom claimed just 42,142 MVNO accounts at the end of March 2014, while Megacable is believed to have a similarly modest user base.
Meanwhile, Lycamobile, which was founded in September 2006, is currently active in 17 markets: Australia, Austria, Belgium, Denmark, France, Germany, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom and the United States. Initially targeted at expatriate communities in Europe, in recent years Lycamobile has increasingly set its sights on developing a global brand. At the end of 2013, the company claimed a global MVNO base of more than 30 million users.