PCCW subsidiary UK Broadband has announced the launch of a new LTE-based wireless broadband service for both residential and business users in London. Offering connectivity under the ‘Relish’ banner, the company has said it ‘aims to disrupt the London broadband market with a combination of instant connection, unlimited data, and transparent pricing’. With coverage initially limited to ‘Central London’, and services available ‘with immediate effect’ for both consumers and businesses, the company has said it plans to expand across Greater London and out to other UK towns and cities in the future. Meanwhile, four plans are being offered, those being: ‘Home Broadband’, ‘Business Broadband’, ‘Mobile Broadband (Pocket Hub)’ and ‘Dedicated Business Internet’. The Home Broadband option, which the company is marketing as being a direct replacement for traditional fixed line services, offer unlimited usage and download speeds of up to 65Mbps, for a monthly charge of GBP20 (USD39). Meanwhile, the Mobile Broadband tariff range offers multiple options, with prices based on monthly usage allowance, starting at GBP10 for a 1GB cap, rising to GBP20 for a 35GB cap.
Commenting on the launch, Nicholas James, CEO of UK Broadband, said: ‘Central London is home to some of the world’s most talented and busy people, who have to suffer long delays in getting their broadband service set up and pay a ‘landline tax’ for a service they often don’t need. Relish wants to give Londoners the broadband they deserve – and will shake up the market with a fair and transparent service that meets the digital demands of modern Londoners.’
As noted in TeleGeography’s GlobalComms Database, Hong Kong-based PCCW’s British broadband unit UK Broadband announced the switch-on of what it claimed was not only the UK’s first LTE deployment, but also the first Time Division LTE (TD-LTE) 3.5GHz deployment in the world, in February 2012.