Steve Bailey, former boss of Virgin Mobile South Africa, has launched a new mobile virtual network enabler (MVNE) business to help bring mobile virtual network operators (MVNOs) to market in the country, TechCentral reports. The executive reportedly said that he already has a ‘large, well-known South African retailer’ lined up for launch in the next few weeks, although he stopped short of revealing the name of the company. If deployed commercially, the MVNO will be the second virtual operator in the country, after Virgin Mobile South Africa launched its services over domestic cellco Cell C’s network in mid-June 2006. Bailey’s new business, called MVN-X, leverages Cell C’s network; it intends to provide a full range of MVNE services to virtual operators. In addition, the company provides an inbound call centre, along with procurement and logistics facilities. Bailey added: ‘[South Africa] is a big market, and there are a number of niche opportunities where operators cannot necessarily serve customers as well as an MVNO could. We provide all the necessary infrastructure and platforms to allow MVNOs to launch at a fraction of the cost of doing it themselves, and to launch quickly.’
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