China Mobile cuts price of 4G to attract new users

15 May 2014

China Mobile, China’s largest cellular operator by subscribers, has announced that it is to lower prices for its 4G TD-LTE services in order to boost customer take-up. From 1 June the operator will be offering 500MB of data for CNY30 (USD4.86) per month, while tariffs on other data packages will drop by up to 50%, Xinhuanet reports. In addition, some tariff plans will provide up to six times more data per month at no extra cost. China Mobile says that its 4G service is available in around 200 cities and has attracted more than four million users since its launch last December. The operator dominates China’s wireless market, claiming 62% of the country’s 1.23 billion mobile users at the end of 2013. Rival operators China Unicom and China Telecom are set to ramp up competition in the 4G sector, however, with the news coming this week that both firms are set to receive licences for FDD-LTE technology, which is the preferred 4G standard for most wireless operators globally; China Mobile has already stated that it will concentrate its efforts on the homegrown TD-LTE standard.

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