Qatari telecoms group Ooredoo has completed the rebranding of its Tunisian mobile and fixed network operations from Tunisiana to the Ooredoo brand which was first introduced in Tunisia in July 2013. Gulf Times reports that the company has rebranded all ‘customer touch points’ including all the direct channels across the country, while it also expects all third party retail outlets to complete a rebranding exercise in four weeks. To mark the occasion, a brand inauguration ceremony was held in Tunis, at which Ooredoo also announced that it aims to ‘democratise data’ in Tunisia, with the goal of enabling all of its customers to experience the benefits of mobile broadband, while driving enhanced data revenues. Ooredoo Tunisia is preparing to launch a series of data offers that target residential, business, 3G and fixed line customers, and will also be launching ‘affordable’ Ooredoo-branded smartphones, and a buyback service for trading in old devices for new ones.
The former Tunisiana website has now rebranded to Ooredoo.
The Ooredoo name was launched in February 2013 by the formerly named Qatar Telecom (Qtel) and was first adopted in Qatar, followed by Algeria, the Maldives and the Qatari group’s in-deployment network in Myanmar.