BTC expects data use to double in wake of LTE launch

10 Oct 2013

Wireless monopoly holder Bahamas Telecommunications Company (BTC) is expecting demand for mobile data to double within the next year, as the company gears up for the launch of its Long Term Evolution (LTE) network in December this year. Tribune 242 quotes BTC’s VP of sales and marketing Marlon Johnson as saying that the company has earmarked USD17 million to invest in ‘mobile upgrades, the implementation of LTE, new cell sites, new technology,’ adding that BTC is ‘doing quite a few things to add more capacity…to keep up with customer demands.’ BTC plans to activate its LTE network in New Providence in December as part of its Christmas marketing drive, with a rollout to the rest of the country following in 2014. The company anticipates that demand for mobile data will double within a year and expects to see data use increase by 10%-12% per month. Marlon acknowledged that, whilst data use grew rapidly following the company’s introduction of HSPA+ in December 2011 – daily traffic on BTC’s wireless networks increased from 3.5GB prior to the upgrade to more than 1TB – growth has ‘levelled off’, but expects the introduction of LTE to kick-start expansion once more.

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