Digicel Jamaica has announced plans to invest JMD4 billion (USD38.56 million) on network upgrades to support its fixed line replacement offerings, the Jamaica Observer writes. Barry O’Brien, CEO of Digicel Jamaica noted that the company is aggressively targeting the fixed market, which remains dominated by its sole rival in the wireless segment, LIME Jamaica. Digicel announced the launch of its ‘DigiHome’ offering earlier this month, which utilises the cellco’s HSPA+ network to provide voice and data services to residential users. O’Brien added that the 3G data market is continuing to see growth: ‘We are seeing a big jump in data usage as more and more of our customers acquire smartphones … We understand that data is the future so we will continue to ensure we offer a superior experience in this area.’
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