Airtel Bangladesh develops SMS VAS with Comviva

4 Sep 2013

Airtel Bangladesh has teamed up with Comviva to provide more advanced SMS facilities. According to a press release, messaging solutions that cover Unstructured Supplementary Service Data (USSD), Short Message Service Center (SMSC) and BMG (Bulk Messaging Gateway) will drastically reduce overall cost around Airtel Bangladesh’s operator portal, and will also provide the cellco with a single-window web-based environment to access, create, execute and manage services. According to Chris Tobit, CEO & MD, Airtel Bangladesh, ‘With SMS traffic enjoying continued strong growth, we needed a proven solution to manage the increased load without making major investment. We selected Comviva’s messaging solutions to efficiently route traffic over our existing network infrastructure and deliver an improved level of service to our customers.’ Aimed at increasing SMS usage by Airtel Bangladesh subscribers, the solution will optimally deliver messages with minimal latency during periods of intense continuous traffic. Rich SMS features such as SMS Upload, SMS Storage, SMS Forward, SMS Copy, Auto Reply, Email notification, SMS Signature and Web Portal are also some of the new features. Manoranjan Mohapatra, CEO, Comviva, added: ‘Comviva is working with all the leading mobile operators in Bangladesh to provide them with end-to-end mobile solutions beyond VAS. We see our messaging solution supporting Airtel as they extend their service to newer segments across the country.’

Bangladesh , Airtel Bangladesh

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