Pan-Caribbean group Digicel has announced that from 1 October 2013 it will no longer charge roaming rates for its subscribers travelling within its Caribbean footprint and the US. Under the new strategy, customers will pay domestic rates for voice, SMS and data whilst roaming in the Caribbean and the US. The offering was trialled as the ‘Same Rates a Yaad’ plan in Jamaica, before being rolled out to Barbados, Panama and Trinidad and Tobago. Digicel Group’s commercial director Brian Finn, commented in a press release: ‘At Digicel, we are always looking for new ways to drive value to our customer base and to keep people connected…This is all about giving our customers the freedom to communicate as they wish when they travel without the fear of running up high bills.’
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