Kuwait-based multi-national telecoms operator Zain Group and Samsung Electronics have announced the signing of a Memorandum of Understanding (MoU), designed to increase the level of cooperation between the two companies. According to Zain’s press release, the agreement will provide Zain with preferential access to a wide range of the manufacturer’s devices, in addition to support from Samsung Electronics in specific areas of Zain’s marketing and retail activities. Samsung MENA’s head of corporate and operator sales Abdel Karim Sawan commented on the MoU agreement: ‘We are pleased to partner with Zain Group. The future of this relationship is already proving to be fruitful. Samsung will work with Zain operators across the MENA region to provide state of the art products to its customers and we look forward to promoting it throughout the Zain markets.’
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