P&T Luxembourg has announced that it intends to phase out its current name from this autumn, replacing it with Post Telecom. The new branding will also encompass P&T’s mobile subsidiary LuxGSM; the company believes that the GSM aspect of its name no longer offers a fair reflection of its product portfolio. CEO Claude Strasser commented: ‘This is not a simple rebranding exercise, but a root and branch review of all our business sectors. This procedure enabled us to draw up a coherent brand architecture for P&T and the Group’.
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