Vivo to launch 4G+ branded service on 30 April, spokesman says

17 Apr 2013

Brazil’s number one mobile operator by subscribers Vivo, controlled by Telefonica of Spain, will launch its new 4G Long Term Evolution (LTE) service on 30 April – the deadline date stipulated by the regulator – says its director of strategy and new business, Christian Gebara, as reported by local media. Marketed under the banner ‘4G+’, the cellco is introducing new data plans that we be made available to subscribers and new customers in the six cities hosting the FIFA football Confederations Cup, he added. In a press conference in Sao Paulo this week, Gebara went on to point out that the company is also launching a new mobile internet plan, dubbed Multivivo, which he says allows a user to have a single billing plan for his/her smartphones, modems, tablets and laptops. Up to five additional devices can access the internet via the plan which costs BRL29 (USD14.54) per month per additional device.

Brazil, Telefonica Brasil (Vivo),

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