Vodafone New Zealand is planning to discontinue use of the TelstraClear brand by May 2013 at the latest, according to the Dominion Post. As previously reported by CommsUpdate, New Zealand telecoms regulator the Commerce Commission (ComCom) cleared Vodafone’s NZD840 million (USD668.7 million) purchase of broadband operator TelstraClear in November 2012.Having swiftly begun work on merging the two companies, Vodafone New Zealand CEO Russell Stanners has now confirmed that, with good progress having been made on integrating operations, the company will market all services under the preferred Vodafone brand. ‘TelstraClear will completely disappear,’ Stanners was cited as saying, although he did note that Vodafone could continue to market both Vodafone and TelstraClear’s current fixed-line broadband plans to new customers for a few months longer, under the Vodafone brand.
Further, it has been suggested that the timeframe for completing the merger of all billing systems and the transfer of existing customers to a common set of plans and products is still some way off. ‘Customers would not be forced to migrate from one service to another … We don’t want to force our customers to do anything. Everything that is out there today will continue on when we rebrand,’ added Stanners.