Vodacom Tanzania has announced that the number of people signed up to its mobile money service M-PESA has passed the 4.4 million mark, representing around 48% of its total subscriber base in the country. The service, which allows users with a recognised ID card to deposit, withdraw, and transfer money easily through a mobile device, is seeing strong growth. In February this year Vodacom confirmed that the number of M-PESA users stood at 2.7 million users – or 23.4% of the base. The cellco’s CEO Rene Meza says: ‘about TZS35 billion (USD22 million) is transacted daily through M-PESA and attributed this to the fact that the service is safe and reliable and is available throughout the country.’
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