European pre-pay mobile virtual network operator (MVNO) Lycamobile has launched its low-cost wireless services in Portugal, according to a report by PrepaidMVNO. ‘Launching into the Portuguese market is a milestone. It cements our coverage of the European population and puts us on track to reach our goal of being in 25 countries by 2013,’ commented Lycamobile Group chairman and founder Subaskaran Allirajah, adding: ‘Our EUR150 million [USD193 million] investment over the past decade has enabled us to move fast. We are very excited about bringing this proposition to Portugal residents and their friends and family overseas.’ Lycamobile was established in 2006, and since then has launched in 15 markets, namely: the UK, the Netherlands, Belgium, Switzerland, Denmark, Norway, Sweden, Italy, Spain, Australia, France, Germany, Poland, Portugal and Ireland.
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