The National Media and Infocommunications Authority (NMHH) of Hungary has published its latest flash report on the country’s mobile market, showing that the user base continues to fall, reaching a total of 11.528 million subscribers by 30 June 2012, down from 11.634 million three months earlier. Of the total, active mobile phone subscriptions – i.e. those phone SIMs that were used at least once in the previous three months – also fell by a net 33,000 in the three-month to 10.980 million at end-June, as cellular penetration slipped to 115.9 SIM cards per hundred people, down from 116.8 in March.
The NMHH reported that in terms of total mobile market share, T-Mobile Hungary controlled 45.83% of the market at 30 June 2012, up from 45.32% three months earlier, ahead of Telenor with 31.33% (down from 31.81%) and Vodafone in third at 22.84% (22.88%). When measuring the cellcos’ market share based on active users though, the situation was as follows: T-Mobile Hungary up to 45.84% from 45.58%; Telenor, down to 31.38% from 31.87%; and Vodafone at 22.78% from 22.55% previously.