Golan Telecom and HOT Mobile, the wireless unit of Israeli cable operator HOT Telecommunication Systems, have separately announced the commercial launch of mobile services in Israel, reports Haaretz. Both companies are offering services over third-generation networks, having emerged as the two winners of 3G concessions auctioned by Israeli authorities last year. Golan, which was awarded its 3G permit after a number of other would-be players failed to meet the financial obligations of the licence, has struck a deal with existing cellco Cellcom in order to ensure wide network coverage at launch, while HOT Telecommunication Systems, which acquired iDEN wireless trunking operator MIRS Communications in July 2011, is partly utilising Pelephone’s infrastructure. The new network launches come a day after Alon Holdings Blue Square Israel introduced its low-cost mobile virtual network operator (MVNO) YouPhone.
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