In preparation for its imminent 3G launch, Umniah Jordan has inked an agreement with Arabic music production company Rotana, reports Zawya. The agreement will allow Umniah to offer a greater range of value added services (VAS) such as ringtones and videos and further strengthen its position in the youth market. In addition to reinforcing its youth focus, the agreement increases the quantity of Arabic-language content available to its users. As noted in TeleGeography’s GlobalComms Database, until December 2011 Umniah had chosen to stay out of the 3G segment, judging that certain barriers were still limiting growth; one of the obstacles listed was the availability of locally relevant content.
Umniah’ CEO Ihab Hinnawi said: ‘Our partnership with Rotana emphasizes our sense of belonging to technology, youth and music. It comes in line with our interest in enhancing Arabic mobile content as we prepare to launch our high speed internet services. Rotana is a renowned Arabic music production and distribution powerhouse, and boasts an expansive music archive. We are proud to be Rotana’s exclusive partner in Jordan and are confident that its long-standing experience will exponentially support Umniah in offering subscribers high-quality services with competitive features.’