The Telecoms Regulatory Authority of India (TRAI) has disconnected 22,769 mobiles for sending unsolicited SMS messages, and imposed penalties on 94 telemarketing companies for breaking regulations regarding marketing calls and messages. According to Business Line, four companies were blacklisted by the regulator. Indian legislation governing telemarketing requires those who wish to avoid sales calls and messages to sign up to the National Consumer Preference Register (NCPR): at end-March 2012, there were 161.66 million subscribers on the register. However, nuisance calls and spam messaging remains a problem, as many telemarketing companies do not check numbers against the NCPR, nor register themselves with the Department of Telecommunications (DoT).
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