Orange Uganda has launched sub-Saharan Africa’s first HD voice service in Uganda. HD calls limit the interference of background sounds with noise reduction technology and eliminate the cracks and hisses of mobile calls. In order to use the service however, both caller and recipient need HD-enabled handsets and 3G coverage. The need for new hardware to utilise the service is likely to hinder its uptake, but the innovation may serve to set Orange above the five competing cellcos in the country. Orange Uganda has 3G coverage in the capital, and around 30 other cities.
According to TeleGeography’s GlobalComms Database, Orange Uganda had 4.5% share of the wireless market, with 638,000 2G users, and 120,000 3G subscribers at the end of March 2011.