DNA refreshes broadband tariffs as network upgrade is completed

10 May 2011

Finnish triple-play provider DNA has confirmed that, following an ‘extensive’ upgrade of its entire fixed network, high speed broadband services are now available at all locations within its cable footprint. Offered under the DNA Welho banner to reflect the impact of DNA’s acquisition of Finnish cable TV and broadband provider SWelcom Television (Welho), the maximum speed of new cable broadband connections has been increased to 200Mbps, while entry-level services have been boosted to offer downlink speeds of 10Mbps. DNA noted that it has also updated its tariffs for ADSL-based broadband services. Pekka Vaisanen, DNA’s vice president for consumer business, said of the upgrades: ‘We have worked extremely hard in order to join our operations, products, systems and customer service channels into an efficient and attractive whole, providing outstanding customer experience.’

As noted in TeleGeography’s GlobalComms Database, in June 2010 it was announced that DNA was to acquire Welho, then a unit of Nordic media group Sanoma, in a deal estimated to be worth around EUR200 million (USD245 million). Having received regulatory approval for the deal, the following month saw Welho officially incorporated into DNA, following which in January 2011 DNA said it would fully merge its operations with Welho’s, and concluded negotiations regarding such a strategy in March that year. The Welho acquisition, DNA claims, allowed it to gain a 43% share of Finland’s cable TV market and an 18% market share of the country’s fixed line broadband accesses.

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