Wana be starting something: Inwi makes rapid inroads

7 Feb 2011

Morocco’s third largest mobile operator Wana, which launched a GSM-based network in February 2010 under the Inwi brand, is celebrating signing up a total of 4.3 million cellular users by end-December, compared to the 600,000 CDMA-only mobile subscribers it served a year earlier. The operator claims that the rapid growth gave it a 13.5% market share by the end of 2010 against 2.4% twelve months previously. Wana, which also provides CDMA-based 3G mobile broadband services under the Inwi brand, and fixed-wireless telephony under the Bayn banner, has also retained its leading positions in terms of subscribers in the fixed line and 3G internet markets, claiming shares of 66.7% and 40.7% respectively, as confirmed by figures from the regulator, the ANRT. In a press release Wana attributes its success to ‘relevant’ innovations and the quality of all of its services, as well as a ‘policy of price transparency and generosity in terms of product offerings.’ Giving an example of its ‘customer-friendly’ strategy, Inwi adopted from the outset the principle of per-second billing (from the first second of calling), with the same rate offered for mobile calls to all national operators at any time of the day and week.

Morocco, Inwi (Wana),

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