The National Communications Authority (NCA) has been called upon to investigate a number of so-called ‘text and win’ promotions being run by Ghanaian telecoms operators amid concerns they may contravene the country’s gaming laws. Ghana Business News says the probe is being forced by Minister of Communications Haruna Iddrisu who has asked the NCA to identify if telecom operators’ practices are consistent with existing rules and regulations. If not, those found to be in breach will be dealt with accordingly. It is understood that MTN and Tigo, in particular, have run campaigns that require customers to text at premium rates in order to stand a chance of winning. However, out of the millions of subscribers who participated in these so-called ‘customer loyalty rewards promotions’ only a few have actually won any prizes. The country’s Consumer Protection Agency (CPA) for one is very concerned at the promotions, describing MTN’s especially as ‘a rip off’.
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