Connectivity Unlimited Resource Enterprises Inc (CURE), which is owned by PLDT’s Smart Communications and offers services under the brand name Red Mobile, has signed up its one millionth subscriber since its re-launch in March. PLDT president Napoleon Nazareno says it has taken the unit just three months to hit the milestone, since its services were repackaged as an ‘unlimited’ brand offering. The owner is positioning Red Mobile as a company that can cater to the growing need for users to have a second SIM card. ‘Red Mobile is our response to capture the unlimited-service market. It is meant to capture the multiple SIM trend on the unlimited texting and voice [bundles],’ said Nazareno.
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