Report finds Ghana’s cellcos average USD5 a month per subscriber

11 Aug 2009

Ghana’s telecoms regulator the National Communications Authority (NCA) has published its report on the development of the mobile market as at 31 March 2009, noting that on average, the nation’s mobile service providers recorded average revenue per user (ARPU) of USD5 a month. The per-customer spend includes both voice and data usage, and the sums derived from interconnection fees on incoming calls, the NCA said. Market leader MTN made an average of USD8.00 a month per customer, followed by Tigo (USD5.30), Kasapa (USD4.70) and Zain with USD3.00. As at 31 March 2009 MTN had a 54% share of the mobile market (6.8 million subscribers), ahead of Tigo with 23% (2.9 million), Vodafone with 13% (about 1.65 million subscribers), Zain with roughly 7% (890,000), and Kasapa with around 3% (400,000), it said. The NCA report also noted that an estimated 55% of Ghanaians owned personal mobile phone numbers, up from 22% in December 2006, 33% in 2007 and 50% in 2008. The figure is expected to reach 85% in 2013.

Although figures for Vodafone were unavailable, the other four operators collectively earned about USD445.92 million over a six-month period ended 30 June 2009, according to the report. Based on the NCA’s findings, MTN made about USD326.4 million over six months, compared with Tigo’s USD92.22 million, while Zain, which started operations in December 2008, made USD16.02 million and Kasapa USD11.28 million.

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