3 Ireland has introduced the country’s first ‘free’ video-on-demand (VoD) offering for mobile handsets, funding the new service wholly via advertising. Siliconrepublic.com reports the new service will be open to pre-paid and contract users and powered by mobile enabler Gorillabox. It is understood the free VoD service will comprise a range of mobile videos and games funded through advertising in the shape of ten-second adverts placed at the beginning and end of each content video stream. The head of products at 3, Rob Langton, told the online journal: ‘Gorillabox will plan, manage and track the content across the portal and work in conjunction with 3’s advertising partner Sales Online to handle all advertising inventory … Gorillabox’s technology will enable us to show our strength as a leading-edge new media and e-commerce brand, and the combination of branded and user-generated content should provide something for everyone.’
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