Pakistani mobile operator Zong has launched network coverage along the Karakoram Highway (KKH), also adding coverage of some of the larger cities in the surrounding northern areas, including Daggar, Chilas, Dassu, Bunji, Sikandrabad and Astore. The announcement comes after the cellco revealed plans back in February 2008 to expand its network to offer services across the entire highway. Zong, owned by China Mobile, and Zafar Usmani, Zong’s chief operating officer commented, ‘We will be covering areas in the northern belt and in Azad Jammu and Kashmir (AJK) and we are fulfilling every commitment that we had made. The company has been focusing on aggressively expanding its network coverage amid growing demand from people living across the vast and diverse geography of Pakistan.’ The operator received a licence to cover the Northern Areas (NA) and AJK in August 2007.
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