African operations to keep Celtel brand for now

20 Sep 2007

Kuwait-based international cellular group MTC is to continue trading under the Celtel banner in its African operations for the forseeable future. Last week the group decided to change its name to Zain, and rebranded its mobile operators in Kuwait, Bahrain, Jordan and Sudan with immediate effect. Emmanuel Otokhine, public relations manager at Celtel Nigeria, said that keeping the Celtel brand on the continent would ensure certainty and continuity, particularly in the Nigerian and Kenyan operations, which rebranded to Celtel less than twelve months ago. Celtel currently operates in 14 African countries (not including Sudan): Burkina Faso, Chad, Republic of Congo, Democratic Republic of Congo, Gabon, Kenya, Madagascar, Malawi, Niger, Nigeria, Sierra Leone, Tanzania, Uganda and Zambia. The group’s mobile subsidiaries in Saudi Arabia and Iraq are to be rebranded to Zain by early 2008.

Kuwait, Zain Group,

Subscribe

Subscribe to CommsUpdate to get the day’s top telecom headlines delivered to your email.

Subscribe to CommsUpdate

Browse

Filter

Filter CommsUpdate by the following categories or use the search.

Search

Visit our help page information on performing advanced searches, including how to restrict the results by country or company.

Advertise

CommsUpdate is an outstanding advertising venue for companies seeking to reach:

  • International carriers
  • Wholesale service providers
  • Equipment and software vendors
  • Telecom investors
  • Regulators

Learn more about advertising on CommsUpdate.

Share