According to SiliconRepublic.com citing a recent survey by Amarach Consulting, eircom’s strategy to win back customers in the fixed line market appears to be bearing dividends. The former monopoly not only controls around four-fifths of the market, but around 30% of those who switched to a rival service provider have returned to eircom, citing poor service as the primary reason. In addition, 22% of respondents who initially cancelled their eircom account reported no significant savings with their new supplier, while a further 23% were enticed back to the incumbent by an eircom sales representative. The survey also found that 15% of people asked were ‘fairly dissatisfied’ with the total cost of their fixed line service, which is perhaps a reason why so few people signed up for services in 2006, and why fixed line penetration in the Republic has dipped to around 70% in recent years.
Subscribe to CommsUpdate to get the day’s top telecom headlines delivered to your email.
Have feedback, corrections, or story ideas? Send them to firstname.lastname@example.org.
Browse Past Issues
Filter CommsUpdate by the following categories or use the search.
Visit our help page information on performing advanced searches, including how to restrict the results by country or company.
CommsUpdate is an outstanding advertising venue for companies seeking to reach:
- International carriers
- Wholesale service providers
- Equipment and software vendors
- Telecom investors