Tajiks say ‘no’ to Megafon brand

12 Mar 2007

Megafon’s plans to rebrand its 75% owned Tajik subsidiary TT Mobile with its own name have met with objections from the minority shareholder Tajiktelecom, itself a state-owned operator. According to the country’s Deputy Transport Minister Beg Zukhurov, the Russian investor acted improperly by not consulting with the government on the proposed changes before adding that his department was ‘not in favour of the rebrand’, reportedly because of the USD600,000 cost involved in the change.

According to TeleGeography’s GlobalComms database TT Mobile launched its Nokia-built GSM-900/1800 network in Dushanbe in December 2001. It offers pre-paid and contract voice and SMS services under the brand name MLT (Mobile Lines of Tajikistan) and expanded services to Gissar, Tursun-Zade, Khudhand, Kurgan-Tube, Istaravshan, Dangara and Kuliab the following year. By the end of April 2006 its GSM network covered around 40 cities, including the main urban centres of the Dobavlenny and Badakhshanskoy regions, where it launched in September 2005 and January 2006 respectively.TT Mobile rolled out the first commercial W-CDMA network in the Newly Independent States in June 2005, using equipment supplied by Huawei and Siemens. It had installed six W-CDMA base stations by the end of 2005.

Tajikistan,MegaFon Tajikistan (TT Mobile),

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