Bell Canada has launched Mobile Movies, the first service in Canada to offer full-length, pay-per-view films directly to mobile phones. Users can watch new releases or choose from an archive provided by distributors including Disney’s Buena Vista International and Sony Pictures. The deal marks Disney’s first mobile agreement for full-length movies outside of the US. Bell users with an EV-DO-enabled handset can view a film an unlimited number of times within a rental period, ranging from 24 hours to a week.
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