Mobilink puts Ladies First

22 Aug 2006

Pakistan cellular operator Mobilink has launched a package designed specifically for female customers, Jazz Ladies First. According to Pakistan Press International, the service is targeted at ‘homemakers’ and ‘housewives,’ and offers bundled value-added services, including ‘beauty tips, cooking recipes, health notes, home, food and entertainment’, all via SMS. There are also special discounted call rates between 3pm and 6pm, designed to ‘help her to stay connected with friends and family’. It will, says Mobilink, ‘fully empower and equip the women in Pakistan with the tools needed to lead a successful and fulfilling life’.

Pakistan , Jazz (formerly Mobilink/Warid)



Have feedback, corrections, or story ideas? Send them to

Browse Past Issues


Filter CommsUpdate by the following categories or use the search.


Visit our help page information on performing advanced searches, including how to restrict the results by country or company.


CommsUpdate is an outstanding advertising venue for companies seeking to reach:

  • International carriers
  • Wholesale service providers
  • Equipment and software vendors
  • Telecom investors
  • Regulators

Learn more about advertising on CommsUpdate.