Pakistan cellular operator Mobilink has launched a package designed specifically for female customers, Jazz Ladies First. According to Pakistan Press International, the service is targeted at ‘homemakers’ and ‘housewives,’ and offers bundled value-added services, including ‘beauty tips, cooking recipes, health notes, home, food and entertainment’, all via SMS. There are also special discounted call rates between 3pm and 6pm, designed to ‘help her to stay connected with friends and family’. It will, says Mobilink, ‘fully empower and equip the women in Pakistan with the tools needed to lead a successful and fulfilling life’.
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